Born in 1898 in Shanghai, China, of missionary parents, died in Phoenix, Arizona, in 1967. Luce got an Ivy League education at Yale, then, at the age of 22, founded a new kind of national magazine: a brassy, colorful, opinionated sum-up, each week, of the news of the world, peppered with profiles of the people who made that world go. It was Time magazine, the first "news-magazine," and it was a raging success, one that spawned other Luce publications. Fortune was a business magazine begun in the depths of the U.S. depression in 1930. Luce founded LIFE in 1936, just in time to celebrate World War II, mainly in and through some heroic photography. (They said Time was a magazine for people who could not think; LIFE was for people who could not read.) Sports Illustrated kicked off in 1953; it helped canonize sport as another of America's religions. Luce was a religious man who learned to have a certain fascination with the pope when his wife, the brilliant writer and congresswoman from Connecticut, became the U.S. ambassador to Rome. But Luce's religion was an idolatry; he worshipped the United States, and he even tried to re-name the 20th century. It was, he insisted, not long after Hiroshima, "the American century."

MODEL: Luce loved what he was doing. As such, he once told us, he never worked a day in his life. Love what you're doing. You'll never work a day in your life.

Sunny. If you were born on February 28, you have a wonderful zest for life. Ruled by the number 1 and the sun, you tend to be sensationalistic and want to rise to the top in everything you do.

Diverted. You have an ability to brighten most any occasion. But in your enthusiasm, you tend to bolt off in the wrong direction, and no one can talk you out of it. Because you can get so diffused and carried away, you can start acting weird enough to cause your loved ones worry. But you may just be doing this to get attention. You could improve by getting to know yourself better and being more deliberate and purposeful.

The experience is everything. For you, it's the excitement of the moment and of others that keeps you happy and vibrant. But you must learn to select your endeavors wisely. Choose ones that are not just risky but also rewarding over the long term.

The effects. Because you live life without compromise, you get more out of it than the average joe. However, at some point you must grow up. Frivolity and thoughtlessness stunts your development. Also, as you mature, the negative effects may get to you.

Some Advice : Infuse your zest for life with understanding. Develop a personal philosophy and deepen your spiritual side. Sometimes you have to step aside of the thrills and sensation to truly watch yourself.

Also born on this day:
Mario Andretti (auto racer) Linus Pauling (Nobel Peace Prize winning chemist) Vincent Minneli (film director) Ben "Bugsy" Siegel (gangster, founded Las Vegas) Tommy Tune (Broadway dancer, choreographer) Bernadette Peters (actress) Frank Gehry (architect) Ben Hecht (writer, director) Zero Mostel (comic actor) Charles Blondin (tightrope walker) Brian Jones (Rolling Stone, died of drug overdose) Ernest Renan (historian) William Bobo (jazz percussionist)